Your most successful posts, campaigns and tactics.Who’s accountable for what on your team.Your target audience, their demographics and personas.Goals and KPIs for each branded account by platform.Impostor accounts and outdated profiles.Use our free social media audit templateto create a precise, up-to-date record of: Audit your social networks and contentīefore building your social media posting calendar, you need a clear picture of your existing social media accounts. … or watch this video if you’re a visual learner:ġ. How to create a social media calendar in 4 stepsįollow the steps below to create a lean and efficient social media content plan… The social network and account where it will be published.The post creatives (copy, image files, videos, links, tags etc.).
Social marketers use content calendars to plan posts, manage campaigns, and review ongoing strategies.Įvery entry in a social media calendar typically includes some combination of these elements: It can take the form of a document, spreadsheet, or interactive dashboard. What is a social media calendar?Ī social media calendar is a detailed overview of your upcoming social media posts, organized by date and time. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.
